So, I KNOW it's happened to you before if you've been doing video, right?
After months or even years of digging your heels in and being fearful, you've finally realized a few things:
You prepare your value-packed content, slap some lipstick on, make sure there's no pepper in your teeth and hit the "go live" button on your iPhone...
And you're doing it!
You're creating relationships LIVE on video!
The sales should be rolling in any time, right?
You soon see people hop onto your live stream and your heart starts to race...
That little (3) viewers icon makes you happy!
But WAIT! The little (3) is now a (0)!
That's okay, you'll wait a...
---> Click here for my top 21 tips to feel INSTANTLY CONFIDENT on video - don't repel your audience any longer! http://www.FearlessFilming.com
I'm SUPER excited to see small business owners starting to use video in their social media marketing strategy...
BUT! There's 3 things that are driving me CRAZY that I need you to make sure you're NOT doing in your videos...
(If you ARE doing these things, people WON'T WANT TO WATCH YOU!)
Let me show you what I mean really quickly...just click the video to see how!
Then, get out there and start practicing your video skills...
You're going to NEED them when the internet shifts to nearly ALL VIDEO as a way to communicate online!!
---> Want to SWIPE my Top 21 Video Tips for INSTANT CONFIDENCE on video?
Download my "Fearless Filming Checklist" for free at: http://www.FearlessFilming.com today!
I'm often asked HOW video marketing leads to faster and easier sales.
Here's what we know about today's customers:
So that means that we don't have much time to get their attention.
Video delivers valuable information QUICKLY.
(That's why I created my Video Smart Start Series to help businesses create video that converts.)
But people need more than just knowledge.
There's 3 major things on a potential customers' "list" that they must "check off" before most commit to buying.
Video allows these 3 to occur quickly and effectively...and sometimes simultaneously.
---> Watch the video now to see what you need to give to your ideal audience and how to improve YOUR sales using video instead of just the written word!
Unfortunately we don't get to control this social media platform, so we have to accept that things will keep changing.
Therefore, it's important for us to stay up-to-date on HOW things work so that we can adjust accordingly and use Instagram to our advantage while growing our business.
Recently, Instagram shifted to a more personalized algorithm.
The rules have changed!
Click the video to learn what you need to know in order to reach more people on Instagram and to ultimately boost your sales!
Most business people understand the necessity of nurturing your target audience by solving problems and relieving fears for their target audience.
That's because virtually every decision people make is based on avoiding pain and gaining pleasure.
Business people also understand that the quickest way to solve that problem, nurture that audience and build that credibility is by using video.
So, if we want them to business with US, we need to keep solving their problems and building that trust through great informational videos.
Today I'm de-bunking the myth that you need to be a true EXPERT in whatever topic you're talking about when building credibility with your audience.
Listen, your target audience is LOOKING FOR YOU to help them in any way you can when it comes to relieving a fear or solving a struggle they have.
If you have...
I remember getting SO excited to be a "star" in my first community theater production when I was 8 years old. I was to be "Brigitta" in The Sound of Music.
And I'll never forget when I saw the recording (on VHS, lol!) and was horrified at the sound of my own voice!
Was the really ME singing and speaking? Eeeeew, turn it off!!
After that, I became quite self conscious EVERY time I was on the stage.
But I'm SO grateful for my coaches & family who helped instill more confidence in me - so much that I was able to spend some time in NYC as a professional actress right after college.
(Until 9/11. But that's another story...)
SO, if YOU don't like the sound of your voice on camera, here's 3 quick tips in 3 minutes to help you learn how to LOVE your voice (or at least hate it less) when it comes to creating video to promote your business online.
P.S. If you want to be OVERALL confident on camera and...
More and more, video communication is taking over the way we do business, right?
We saw FB introduce "live" video, then Youtube, now Instagram TV has hopped on the band wagon...
Why is that?
Because the ability to connect with our audience is FASTER. EASIER. MORE EFFECTIVE.
And when people LIKE, KNOW and TRUST us, they are more likely to buy from us.
Therefore, we have to learn how to effectively communicate and SELL our audience in a way that's not "offensive" or "stand-offish".
We have to understand how to get them to trust us without them always feeling like we are "selling".
So how do we sell MORE without being "salesy"?
We tell STORIES.
As humans, we're designed to recall and remember "stories" better than we are "lists of features".
We connect with stories because they are relatable.
And we relate with stories because we often have been in that situation or know someone who has.
In marketing our business, we're sharing our...
Perhaps you've heard that KEEPING customers is easier than FINDING new ones? If you haven't, it's true!
That's why improving customer relationships is SO important - especially if you’re wanting NEW customers from referrals.
(Nurturing and securing healthy client relationships can also skyrocket your sales if you have been in business for a while...)
Remember, people don’t want to do business with a business. They want to do business with PEOPLE.
So improving your customer relationships will improve your business in ways that you wouldn’t have achieved otherwise.
Today, I'm sharing 5 KEY STEPS you can implement TODAY that are KEY to improving your customer relationships!
(Before we go detail by detail with the 5 steps in improving your customer relationships, I have a program called Video Smart Start which is a video training will skyrocket customer relationships even FASTER than traditional marketing techniques. I will elaborate...
Have you ever wondered how to sell online successfully?
The rules are changing, aren't they?
Gone are the days of successful banner ad campaigns, relying on FB "like" pages to reach your audience and throwing up a "build it and they will come" online store.
Finding and converting customers couldn't be any more different than it is now...
Whether or not you have an existing online business or just thinking of starting one, you need to know how to do so effectively and efficiently.
As the creator of the "Video Start Smart" series , I've helped many busy entrepreneurs just like you to work smarter, not harder, when it comes to selling online with success.
And today, I'm sharing my Top 5 Tips on how to avoid missing out on YOUR share of business online - Those who don't change their game WILL BE LEFT BEHIND!
If you've been following me around for a while now, you probably already know that I used to...
Nobody likes a sleezy sales pitch, right?
We want more clients, but we don't want to feel like a car salesman (unless, of course you are...and there's nothing wrong with that!)...
SO HOW DO WE DO IT?
There's 1 KEY WAY to S-E-L-L without being slimy or cheesy...
---> You can use this ONE tool in EVERY marketing piece - from video, to emails, to blogs and posts! Even in your brochures! <---
Let me demonstrate EXACTLY how in this quick clip... (CLICK HERE or on the video above)
Now get out there and start practicing your technique...and get more clients!
Erin Cook - Creator, Video Smart Start
P.S. If you're looking for confidence on camera, grab my FREE Fearless Filming Checklist at http://www.FearlessFilming.com