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Why People Leave Your Video & How To Keep Them Watching

Why People Stop Watching Your Video - And How To Get Them To STAY!

So, I KNOW it's happened to you before if you've been doing video, right?

After months or even years of digging your heels in and being fearful, you've finally realized a few things:

  • People's attention spans are short but they crave value
  • Selling is about relationship, not "sleazy" tactics, so we need to connect and build those relationships in order to sell
  • VIDEO is truly the best available tool we can use to automate our relationship building 24/7!

You prepare your value-packed content, slap some lipstick on, make sure there's no pepper in your teeth and hit the "go live" button on your iPhone...

And you're doing it!

You're creating relationships LIVE on video!

The sales should be rolling in any time, right?

You soon see people hop onto your live stream and your heart starts to race...

That little (3) viewers icon makes you happy!

But WAIT! The little (3) is now a (0)!

That's okay, you'll wait a...


3 Ways To Less Annoying Videos

3 Ways To Less Annoying Videos

---> Click here for my top 21 tips to feel INSTANTLY CONFIDENT on video - don't repel your audience any longer!

I'm SUPER excited to see small business owners starting to use video in their social media marketing strategy...

BUT! There's 3 things that are driving me CRAZY that I need you to make sure you're NOT doing in your videos...

(If you ARE doing these things, people WON'T WANT TO WATCH YOU!)

Let me show you what I mean really quickly...just click the video to see how!

Then, get out there and start practicing your video skills...

You're going to NEED them when the internet shifts to nearly ALL VIDEO as a way to communicate online!!

---> Want to SWIPE my Top 21 Video Tips for INSTANT CONFIDENCE on video? 
Download my "Fearless Filming Checklist" for free at: today!



The 3 things your audience needs ASAP before buying...

I'm often asked HOW video marketing leads to faster and easier sales.

Here's what we know about today's customers:

  • Their attention spans are short
  • They have less time to research
  • They're more impatient and want to know things ASAP

So that means that we don't have much time to get their attention.

Video delivers valuable information QUICKLY. 

(That's why I created my Video Smart Start Series to help businesses create video that converts.)

But people need more than just knowledge.

"So, what else does video do that written words can't?"

Great question!

There's 3 major things on a potential customers' "list" that they must "check off" before most commit to buying.

Video allows these 3 to occur quickly and effectively...and sometimes simultaneously.

---> Watch the video now to see what you need to give to your ideal audience and how to improve YOUR sales using video instead of just the written word!

  • Terrified of creating videos? 
  • ...

Building Credibility (Instant Expertise)

Build Credibility with Instant Expertise

Most business people understand the necessity of nurturing your target audience by solving problems and relieving fears for their target audience. 

That's because virtually every decision people make is based on avoiding pain and gaining pleasure.

Business people also understand that the quickest way to solve that problem, nurture that audience and build that credibility is by using video.

So, if we want them to business with US, we need to keep solving their problems and building that trust through great informational videos.

"But Erin, I can't give advice about topics I haven't studied & mastered, can I?"

Today I'm de-bunking the myth that you need to be a true EXPERT in whatever topic you're talking about when building credibility with your audience.

Listen, your target audience is LOOKING FOR YOU to help them in any way you can when it comes to relieving a fear or solving a struggle they have.

If you have...


How To Sound Better On Video

How To Instantly Sound Better On Video

I remember getting SO excited to be a "star" in my first community theater production when I was 8 years old. I was to be "Brigitta" in The Sound of Music.

And I'll never forget when I saw the recording (on VHS, lol!) and was horrified at the sound of my own voice!

Was the really ME singing and speaking? Eeeeew, turn it off!!

After that, I became quite self conscious EVERY time I was on the stage.

But I'm SO grateful for my coaches & family who helped instill more confidence in me - so much that I was able to spend some time in NYC as a professional actress right after college.

(Until 9/11. But that's another story...)

SO, if YOU don't like the sound of your voice on camera, here's 3 quick tips in 3 minutes to help you learn how to LOVE your voice (or at least hate it less) when it comes to creating video to promote your business online.

Watch 3 in 3 Tips: Sound Better On Video

P.S. If you want to be OVERALL confident on camera and...


Selling With Storytelling - 5 Stories That Sell

Selling With Storytelling - The 5 Stories That Sell

More and more, video communication is taking over the way we do business, right?

We saw FB introduce "live" video, then Youtube, now Instagram TV has hopped on the band wagon...

Why is that?

Because the ability to connect with our audience is FASTER. EASIER. MORE EFFECTIVE.

And when people LIKE, KNOW and TRUST us, they are more likely to buy from us.

Therefore, we have to learn how to effectively communicate and SELL our audience in a way that's not "offensive" or "stand-offish".

We have to understand how to get them to trust us without them always feeling like we are "selling".

So how do we sell MORE without being "salesy"?

We tell STORIES.

As humans, we're designed to recall and remember "stories" better than we are "lists of features".

We connect with stories because they are relatable.

And we relate with stories because we often have been in that situation or know someone who has.

In marketing our business, we're sharing our...


Improving Customer Relationships for Repeat Sales

Perhaps you've heard that KEEPING customers is easier than FINDING new ones? If you haven't, it's true!

That's why improving customer relationships is SO important - especially if you’re wanting NEW customers from referrals.

(Nurturing and securing healthy client relationships can also skyrocket your sales if you have been in business for a while...)

Remember, people don’t want to do business with a business. They want to do business with PEOPLE.

So improving your customer relationships will improve your business in ways that you wouldn’t have achieved otherwise.

Today, I'm sharing 5 KEY STEPS you can implement TODAY that are KEY to improving your customer relationships!

(Before we go detail by detail with the 5 steps in improving your customer relationships, I have a program called Video Smart Start which is a video training will skyrocket customer relationships even FASTER than traditional marketing techniques.  I will elaborate...


How to Sell Your Services to Clients...Without Being "Salesy"

How to Sell Your Services to Clients Without Being "Salesy"

Nobody likes a sleezy sales pitch, right?

We want more clients, but we don't want to feel like a car salesman (unless, of course you are...and there's nothing wrong with that!)...


There's 1 KEY WAY to S-E-L-L without being slimy or cheesy...

---> You can use this ONE tool in EVERY marketing piece - from video, to emails, to blogs and posts! Even in your brochures!  <---

Let me demonstrate EXACTLY how in this quick clip... (CLICK HERE or on the video above)

Now get out there and start practicing your technique...and get more clients!


Erin Cook - Creator, Video Smart Start

P.S. If you're looking for confidence on camera, grab my FREE Fearless Filming Checklist at


3 Video Marketing Mistakes That REPEL Clients

3 Video Marketing Mistakes That REPEL Clients

I'm SUPER excited to see small business owners starting to use video in their social media marketing strategy...

BUT! There's 3 things that are driving me CRAZY that I need you to make sure you're NOT doing in your videos...

---> If you ARE doing these things, people WON'T WANT TO WATCH YOU! <--

Let me show you what I mean really quickly...


Watch the quick-clip above!


Now get out there and start practicing your video're going to need them when the internet shifts to nearly ALL VIDEO as a way to communicate online!!


Erin Cook - Creator, Video Smart Start

P.S. If you're looking to grow your confidence in front of the camera to connect with your audience FASTER & MORE EFFECTIVELY, grab my FREE Fearless Filming Checklist!

It's my top 21 tips for becoming instantly confident on camera!